Accounting
J Sainsbury to update reporting system |
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| Accounting | |
| Written by Gary Howes | |
| Monday, 18 January 2010 | |
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Corporate responsibility to be included in upcoming market updates.
J Sainsbury (LON:SBRY) will push forward the corporate responsibility agenda after announcing that it is to report on CR as part of financial trading updates. Ben Eavis, Sainsbury’s CR and ethical trade manager said: “Aligning our CR updates with our financial reporting, demonstrates how seriously we take corporate responsibility. We have a broad spectrum of CR principles which are very much part of our DNA and this change allows us to illustrate the values that underpin our financial performance. “This new way of reporting is a great way to remind customers, stakeholders and colleagues of all the hard work we’re doing to ensure that Sainsbury’s remains at the forefront of the industry, as well as increasing accountability for delivering CR initiatives and performance.” The first quarterly CR update was issued alongside Sainsbury’s Q3 results last week and was particularly well received by Sainsbury’s colleagues. Corporate responsibility has always been a key element of the Sainsbury’s brand. The company was founded on the principle of helping people in poorer parts of London eat a better diet. The ‘Quality perfect, prices lower’ strap line was on the front of its first store and has remained a guiding principle throughout the company’s history. With over 18 million customers each week, J Sainsbury believes it has a real impact on UK consumers. J Sainsbury remains the UK’s largest MSC fish retailer, the first retailer to buy sustainable palm oil for use in food and the UK’s largest Fairtrade outlet.
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