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ChoicesUK, whose head office is in Peterborough, is an AIM listed multi-channel distributor and retailer of DVDs, computer games and CDs. It employs over 600 full-time and 1100 part-time staff across its distribution businesses and within its 162 stores throughout the UK.

Nick Cropper said: “ChoicesUK, like much of the UK packaged entertainment sector, has suffered from price deflation in the market, driven by reduced consumer rental activity, piracy and technological advances."

"Our priority now is to work with management, employees, customers and suppliers to continue to trade the businesses. We are looking to be as flexible as possible in trying to save the business. The company is split into three parts – retail, local distribution and direct, which includes ChoicesUK.com. I am optimistic that we will be able to find a buyer for the business.”