| Business leaders to give 2012 advice |
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| Monday, 28 January 2008 | |
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The Mayor of London Ken Livingstone has formed an International Council of Business Advisers which will report back to him in the run up to the 2012 Olympic and Paralympic Games.
The new council will be composed of up to 50 business leaders at board, chair and CEO level, drawn from national and international companies. Sir Martin Sorrell, chief executive of the global advertising and marketing group WPP, has agreed to chair the Council, which will meet once a year. The Council will be independent of the official London 2012 organising structures - the London Organising Committee of the Olympic Games, and the Olympic Delivery Authority - but will advise the Mayor on business policy and in particular how London can achieve the maximum business benefits in the run up to 2012. Livingstone said that London sought to win the right to host the 2012 Olympic and Paralympic Games not only for the honour of staging the world's greatest sporting event, but also for the legacy of economic and social benefits they would deliver to the capital. “Crucially the world’s attention will shift to the capital from this summer onwards, when the Beijing Games end on 24 August. This will generate international exposure on an unprecedented scale, an opportunity that will not recur for another 50 years,’ the Mayor said. He added that he was determined that London should secure every possible benefit from this unique opportunity, both in the policies it adopts and in projecting itself as the world's greatest international business centre and the world's most international and diverse city. Sir Martin Sorrell said that London 2012 represents a unique opportunity for British and international business. Related articles Related links
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