Economy
Online ad spend up |
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| Economy | |
| Written by Gary Howes | |
| Thursday, 11 June 2009 | |
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Massive 20% increase in online ad spend across Europe while general ad spend falls.
New figures from the Internet Advertising Bureau and PricewaterhouseCoopers reveal that online advertising spend in Europe grew by 20% in 2008, reaching €12.9bn (£11bn). Meanwhile overall Q1 2009 online ad spend has fallen. According to a new report from TNS Media Intelligence, the spend dropped by just over 14% to $30.18 billion; this is the second quarter in a row when the ad spend has dropped. In online ad spend the top ten countries accounted for 93% of the total European online advertising market, however six of these countries, including the UK, experienced growth of less than 20%, the report found. Alain Heureux, president and CEO of IAB Europe, said, “Overall the picture in Europe is one of growth, but what’s clear from these figures, and what will surprise no one, is that 2008 was a tough year for online advertising. The focus on search and classifieds underlines just how important making online ad spend accountable is for our industry to develop and grow, and it’s why IAB Europe has been supporting research into its measurement.”
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