| Polluters demand clear CO2 guidelines |
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| Wednesday, 07 May 2008 | |
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Page 2 of 2 An even greater number (34 per cent) said they believe that such offerings are or will be a key purchasing criterion for commercial and industrial customers. The clearest indication of missed opportunities can be seen in a comparison of the findings from energy providers in this survey and the findings of an Accenture survey of individual energy consumers last year. Key purchasing criterion Half (50 per cent) of the energy providers in the current survey said they have received many customer requests for products and services that help reduce their level of carbon emissions, but only 9 per cent said they believe this is already a key purchasing criterion. In contrast, 41 per cent of respondents in last year’s survey of energy customers said they would ‘certainly’ switch to energy providers that offer products and services that help reduce the level of greenhouse gas emissions, while an additional 48 per cent said they would ‘probably’ do so. Recognising that customer sentiment does not always result in changed customer behaviours, the data support the idea that energy providers might be under-estimating the degree of importance that consumers attach to the environmental performance of the companies from which they buy energy. Related articles
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