| The hidden cost of debt |
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| Monday, 27 November 2006 | |
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Fair Isaacs looks at how organisations can take a more proactive approach to reduce losses associated with bad debt write-offs. Bad debts can chip away at the most profitable business, so it's surprising that so many finance directors have been unsuccessful in bringing these under control. Those organisations in a retail environment, managing consumer debt on a massive scale, are particularly challenged. As the nation's consumer debt scales new heights and the amounts owed by consumers continue to grow - and as critical new regulations come into force - this challenge can only become steeper. What can organisations do to regain control of the situation?
Yet this means monitoring and measuring customer payment records at a more detailed level - one that enables them to spot trends, predict risks more accurately, tailor credit arrangements to individual customers, and prevent minor arrears turning into bad debts through pre-emptive intervention. Indeed, this level of record keeping will be essential to Basel II compliance, so many organisations have little choice about whether they go down this route or not. A more sophisticated approach to debt management ensures a better service to the customer too. The business of chasing payments that are in arrears, especially if these are consumer debts, is an uncomfortable one for both parties. If handled insensitively, this can result in a breakdown in the customer-supplier relationship. The customer payment hierarchy is complex. Yet personalised treatment by a creditor can sway a customer's preferences, potentially resulting in a real location of payment share from the creditor that appears to have the strongest claim (such as a housing or vehicle related payment) to creditors such as credit card issuers that seem to have weaker claims but which have provided the customer with 'nicer' treatment. What's more, the company providing the less aggressive treatment stands less chance of alienating the customer to a point where they switch supplier, giving the creditors with the most sophisticated use of data, analytics and software an important competitive advantage. Much of the necessary data already exists; the problem is consolidating it so that it is easily accessible - and in a format that the relevant finance managers can easily interpret to make rapid, customised credit and debt-recovery decisions. Once historical customer data is at a point where it can be analysed for trends in behaviour, organisations can begin to use this to predict customers' future payment patterns. As well as enabling companies to stop potential problems developing, this takes them a large step closer to their ultimate goal of customising their services to individual customers. When it comes to 'grey area' customers - those with moderate account balances who represent modest risk - this capability really comes into its own. With a more sophisticated, discrete collections analytics capability, debt managers will find themselves in a better position to decide when to escalate an account to the collection queue, and how aggressive treatment should be, versus when to use discretion. Investment of collection resources can now be prioritised too, based on the degree of return expected, instead of on the balance at risk, or the volume of accounts in queue. In other words, resource allocation can be defined based on payment potential instead of on delinquency potential. Clearly, just as there are some debts that will take care of themselves with no creditor intervention, there are some customer debts that would be cheaper to write-off. Intelligent data analysis helps organisations determine which these are so that no further effort - and money - is expended. Whether you're a financial institution, mobile phone company, utility or retailer, the challenges and solutions will be the same: understand the cost of your debt management operation and its processes, and run this efficiently, and you stand to create competitive advantage and customer payment loyalty. Let it slide, and it could undermine the revenues that are being brought in by the sales department. If you're among the great many British companies that are still fire fighting when it comes to debt management, the chances are your operations are costly and inefficient. The more customers you have, the worse the problem is likely to be. As the UK strives to reduce consumer debt burden, more proactive, better informed credit and debt recovery decisions can only be a positive step forward. Now that many companies' IT budgets are being unfrozen again as the economy begins to gather strength, instead of reacting to new industry regulations as the impetus for updating IT systems, organisations would do well to proactively investigate IT systems that can turn current internal restraints to their own commercial advantage. Those that use IT investment to create more targeted and effective collections operations stand to experience direct financial benefits. The fact that they are also achieving compliance at the same time is an added bonus. While new financial regulations help provide a justification to bring new commercial functionality into existing systems, they do not themselves promise strong returns on investment capital, so organisations need to apply more thought if they want to get the most out of their new systems. Analysts have predicted that Basel II will result in more investment in IT among financial institutions than was seen in the run up to Y2K, which is great news if it means more budget is being allocated to IT. Yet many organisations are currently basing their investment decisions solely on compliance demands, and in so doing are short-changing themselves and their investors by not taking advantage of the competitive advantages that can result from better credit, collections and recovery management. |
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